Yrja is an award-winning podcaster. With her podcast “Power Ladies”, she showcases women who stand out in their expertise and have a focus on sustainability, from influencers, to athletes and entrepreneurs.
Yrja believes showcasing role models is a key factor to inspire women to lean in – in business and life in general – leading to equality.
Yrja has an entrepreneurial background and has a special focus on Community Management. She is also an experienced live stream producer and host. Yrja is from Stavanger originally but lives in Oslo.What led her to present at TEDx is her passion for inspiring women to lean in.
“I’d like to talk about my journey on daring to start my own business while involving some of the key factors from my interviews with 100+ women.This is important to hear for many women because they end up not doing it…because they are too scared to go after what they want and they don’t know-how.
“I get weekly messages from women who have now dared to reach and work towards their goals and also manage to achieve them! This is the value I can bring to the table.”My message: Dare to lean in, being afraid is normal. After interviewing almost 100 successful women I can assure you this is the case.